I knew a band once called The New American Standard. They were kind of emo and bitter. I like their name, and with a healthy amount of bitters as its base, I think the name is rather fitting. As an added plus, I get to riff on classic American cocktails: the Old-Fashioned and the Sazerac. For other really fine bitters-heavy cocktails, try an Angostura Collins at my former (and brief) home, Canon on Capitol Hill in Seattle, as well as a Trinidad Sour from Giuseppe Gonzalez, at one of his many homes in NYC.